Keyword and page reports

The reports under Core in the left menu show what brings your site its search traffic. All of them follow the date range and filters in the toolbar.

Top Pages

Every page that appeared in Google in the period, best first, with clicks, impressions, CTR and average position. Open a page to see the keywords it was shown for.

Use it to protect your best pages and to check that each page ranks for the searches you expect.

Top Keywords

The searches your site is found for, best first, with the page that ranks for each. Google hides very rare searches for privacy, so totals here can be lower than on Top Pages.

Pin your own keywords

On Top Keywords, open My Keywords.
Enter your target keywords, one per line.
Your saved keywords filter the tables. Click a keyword’s X to remove it.

QA Keywords

Searches phrased as questions: they start with how, what, why, when, where, who, which, can, do, does, is or are. Answer common questions on the page that ranks for them. Questions with impressions but no page ranking well are ideas for new content.

Positions

How many of your keywords are in the top 3, on page one, on page two and beyond, and how that changes day by day (Position Distribution). With compare on, each keyword shows how far it moved.

The position is Google’s average position for the keyword in the period, not a single live check.

CTR Analysis

How often people click your results, and which pages win or lose the click. A page with 100 or more impressions and a CTR under 1% counts as a low-CTR opportunity. Over 5% counts as high CTR.

To improve a low-CTR page, rewrite its title and meta description and add structured data so the result stands out.