Set the date range, compare and filters
Every report has a toolbar at the top. The period, comparison and filters you set there apply to the report on screen, to AI analysis and to the client report.
Pick a date range
Section titled “Pick a date range”- Click the date button in the toolbar.
- Pick a preset: Last 7 days, Last 28 days, Last 60 days, Last 3 months, Last 6 months, Last 12 months or Last 16 months.
- Or choose Custom range and set a start and end date.
Presets end yesterday. Google’s newest data is still filling in, so the last day can still go up a little.
Compare with another period
Section titled “Compare with another period”- Click the compare button.
- Choose Previous (the same number of days just before), Year ago or Custom.
With compare on, the totals show the change and the charts show both periods.
Filter a report
Section titled “Filter a report”- Filter by keyword…: show only keywords that contain the text.
- Filter by URL…: show only pages that contain the text.
- Country: pick one country, or All Countries.
- Device: All Devices, Desktop, Mobile or Tablet.
Cached or live data
Section titled “Cached or live data”The Cached / Live button in the top bar controls where reports come from:
- Cached: reuses a report fetched in the last 6 hours. Faster.
- Live: asks Google every time.
Click Refresh to clear your cached reports and fetch fresh data.